The Entrepreneurial Spark TM
Recognizing Opportunities and Developing Them Into Viable Businesses.
Now in English!
The Entrepreneurial Spark
The Entrepreneurial SparkTM is a simple and practical way to help recognize and make entrepreneurial opportunities a reality.
Just as heat starts a fire, The Entrepreneurial SparkTM ignites the process of opportunity identification. With the use of examples, practical recommendations, and simple language the book demonstrates:
- How to ignite the entrepreneurial spark
- Ways to identify the entrepreneurial opportunities that surround us
- Strategies to go from business idea to business reality
- Ways to start a business with what’s at hand
Once the entrepreneurial spark is aflame, you will discover what you always imagined: within you resides the entrepreneur that is ready to turn your business into a reality.
Dr. José M. Romaguera
Dr. José M. Romaguera’s thirty-year experience in promoting the development of new businesses is presented in The Entrepreneurial Spark ™ in a simple and direct fashion. Dr. Romaguera has presented his work in support of entrepreneurship development in six continents. His international experience includes having served as President of the International Council for Small Businesses (ICSB) enabling him to have countless conversations with experts in the field from across the globe, fully comprehending all that is related to the process of recognizing entrepreneurial opportunities and turning them into viable businesses. These experiences contributed to the concept of The Entrepreneurial Spark ™ presented in this book.
Dr. Romaguera’s leadership and experience in the subject include his work as the first Executive Director of the Small Business Development Center (PR-SBDC); founder of the Economic Development Center of the University of Puerto Rico and Founding Director of the University’s Business Center (both later merged to become the Business and Economic Development Center); and former Professor and Dean of the College of Business Administration of the University of Puerto Rico at Mayagüez. Dr. Romaguera obtained his PhD from the Durham University Business School in England. In the private sector, the author’s experience includes positions at the corporate headquarters of a Fortune 500 company, Marketing Director, Executive Vice-President, and General Manager of The India Brewing Company (currently Cervecera de Puerto Rico), along with an array of consulting jobs for all types of businesses.
The Entrepreneurial Spark™ is truly outstanding. This book provides the missing link in entrepreneurship education. We know that opportunity recognition is the heart of entrepreneurship but until now we have had a major gap in our teaching with fragmented and incomplete efforts. This work provides a comprehensive path for our students to recognize opportunities and then take the first steps!
It captures the frontier of entrepreneurship education, with the latest applied thinking to best prepare our students. It shows how to transform a business idea into an entrepreneurial reality. The use of a “spark” metaphor is perfect, and it is carried throughout the book. Rich examples permeate the book and bring the concepts to life for students. Fundamental concepts are beautifully presented such as necessity, connecting, vision, and curiosity. But just when one assumes the core has been presented, Dr. Romaguera takes the process to practical, action-oriented steps, including whether a given business idea fits the individual. Issues concerning market opportunity analysis are addressed, but in a new and insightful way. And the book concludes with a focus on taking the first step with the resources you have–and weighing the role of the fear of risk. And the focus on continually looking for opportunities over time, and having the flexibility to modify one’s enterprise is critically important for our students. A bias toward emphasizing action is equally important.
To conclude, this is a revolutionary book that rises to a new level of relevance and excellence. It will change the lives of our students. José M. Romaguera deserves a huge amount of credit for this ground breaking publication. He is the most creative professor I know, and this book reflects this reality.
Dr. Gerald E. Hills
Note: Dr. Gerald E. Hills, Turner Chair in Entrepreneurship and head of the School of Entrepreneurship and Innovation at Bradley University is a pioneer in the development of the entrepreneurship discipline. He led the development of an entrepreneurship program at University of Illinois at Chicago that was consistently ranked in the top 10 in the USA. He has written and edited more than 100 entrepreneurship articles and 25 books, was the co-founder and first president of the U.S. Association for Small Business and Entrepreneurship, and president of the International Council for Small Business. In addition to his teaching, he strives to change the lives of students through the Collegiate Entrepreneurs Organization, an association of thousands of college students on 178 university campuses that he founded and still heads. He chaired an advisory board of the U.S. Small Business Administration under President Reagan, and advanced entrepreneurship in Poland through a U.S. congressional commission project.